|
setting up a webshop
When setting up a webshop consider the following:
- Let it be clear that your webshop is to sell. Show your products
- Show your products in the best way possible, photo's factsheets and extended information and f.i. customer reviews
- A good webshop has a shopping cart principle, always visible and easy to use. Make sure nobody pulls out!
- Be honest and fair. No hidden costs should appear during checkout.
- Let checkout be easy, quick and intuitive.
- Let visitors become active clients. Consider loyalty programs, customer discount, order-quick solutions, reminders and newsletters.
- Paying means being clear about possible methods and security issues.
- Feedback is crucial. Let your bill, order confirmation and statusinformation be as professional as your shop.
- Integrate your webbusiness in your ordinary business. Clients might also visit your shop, call you or even send an old fashioned letter.
- Take care that you can fulfill your promises concerning delivery times etc. Is your current logistical proces set up to also deal with your internet orders?
- Selling is communiction. Use the internet for your promotion as well as other communication channels.
- Shopping is fun!
|
